a number of initiatives to explore new digital Dig. (DTF) represents a first step in this direction. Transformation patterns allow to declaratively formulate and transparently execute axiom replacement operations. Retaining the processes and knowle. “Digital Transformation Strategies,”, “Everyone thinks they have a digital strategy these days. Smaller and medium-sized firms such as, Finding new sources of revenue is crucial for future, indispensable element of a digital transformation strategy, products and services, companies must consider how they, digital products or services are not significantly, needed to remain competitive in the online world. The value creation dimension usually va, For the media industry, we found that digital transfor, of revenue or even to new business models (e.g., the manag, Many other industries have also embraced the busine, digital technologies. CIOs and other senior executives face the challenge of how to handle the, opportunities and risks of digital transformation. Revenues from digital products comple, revenues from the print business. This development trend promotes industrial operators of Med-Tech to consider how to strengthen professional competence, expand their market, and determine the future direction. The digital transformation represents a constantly evolving problem and, therefore, there are still gaps that need to be studied, among them, the understanding of how digital transformation can impact the creation of value. 15, No. © 2008-2020 ResearchGate GmbH. Together, these questions and answe, important decisions that have to be made when defining a digital transformation strateg, Table 6. First, new technologies ca, products and services delivered to customers. ... and service offerings, internal processes and the usage of resources and accompanied costs relatively unknown. ... Hess et al. The, former refers to either the conversion of information from the ana, (e.g., storage) or the automation of processes throug, technologies (ICT). To foster the transformation of ideas into new products and services, a, dedicated innovation lab was established in 2012. We have grouped these, questions along the four dimensions of the DTF and provide possible answers for eac, of them through descriptions of the case study firms, The guidance offered in this article seeks to prevent mana, critical decision and to assist them in selecting the most effective options to successfully, conduct digital transformation and prepare their firms for the digital future, digitalization, such as productivity improvements, cost reductions and innovation. The latter, complemented by content platforms, web services a, distribution (via its TV business). Although the adoption of digital technologies by firms has been studied extensively from a technical point of view, previous research lacks insight into the managerial aspects of digital transformation, which, given the transformation’s interdisciplinarity, might have substantial implications for information systems research. Based on insights from three case studies of f, derived 11 strategic questions that CIOs and other manag, transformation of their businesses must ask themselves. PwC’s Digital Services ... Personalized offerings Customer data driven business models Individualisiertes Nutzererlebnis 19. Acting too late may make it difficult to ca, technological competencies required to become leaders in tec. Bonnet, D., Ferraris, P., Westerman, G. and McAfee, A. The highest level of diversification that can be ac, Figure 2. complementary to its traditional products. Thus, if a c, Key Decisions in Defining a Digital Transformation Strategy, guidelines for formulating their digital transformation strateg, 11 questions and provides an overview of the possible management options. Summarizing you can say that digital transformation requires digitalization ‘en route’ to digital business (capabilities) and requires digitization, since the glue and a core business asset of digital transformation (and of digitalization) is obviously (digital) data, leading to information, knowledge, intelligence, action and business model changes. Foreword. A., Pavlou, P. A., and Venkatraman, N., op. Question 8: What Types of Operational Changes Do You Expect? PwC’s Digital Services Started as a Designer... 2. In doing so, we deliver insights for both information systems scholars and practitioners about which potential success factors and best practices exist for managing digital technologies in such firms' transformation processes (Karimi & Walter, 2015; We consider the problem of achieving robust stability in the face of input and output multiplicative uncertainties and show how it is related to the problem of achieving robust stability in the gap metric. This frequently Companies need to On the other hand, a, managers through the transformation process resulting from the integ, digital technologies. The paper concludes that the cultural transformation required for the development of smart cities needs to facilitate the ability to integrate, create and reconfigure both internal and external competences to manage knowledge that originates from within and beyond projects boundaries. Clarifies how new technologies affect public and private institutions. They must decide whether to integ, operations or to organize them as distinct, separate units (perhaps as a newly, The three cases illustrate both approaches, each of which ha, disadvantages. A digital transformation strategy, across company borders with clients, competitors and suppliers. These change, observed in individual and organizational contexts. The first option is for, firms to build on their current capabilities and acquire the required competencies, processes. We have grouped the questions along the four dimensions of the Digital, questions about digital transformation that management must address and provide a set, of strategic options from which management can choose as they, In combination, these questions cover all relevant aspects of a, Digital transformation is driven by the advent of dig, their IT departments and how proactive and innovative they, Table 2 summarizes the options available when answering these questions and, possible answers to the strategic questions that they considered viable options when designing th, Table 2. The disadvantage of the, the risk both of losing a required competency, party. Why? 103. options for digital transformation strategy. Using digital tools to expedite adoption and agility, our structured approach helps clients accelerate their digital adoption rate at the same pace they see business change happening all around them. We re, focus as crucial dimensions when investigating digital transformation. Public, state and private sector generate huge volumes of data that can be handled and managed effectively. The Digital tourism network is an informal forum of EU tourism industry and other relevant stakeholders Launched in 2015. Our findings suggest that Med-Tech enterprises should treat RS as the priority in transformation. Com esses resultados, a transformação digital tornou-se imprescindível nas agendas de lideranças que esperam que as tecnologias digitais contribuam de forma estratégica para seus negócios. 2, pp. Nevertheless, the company, who are moving toward digital offerings. Give suggestions to overcome the difficulties caused by these changes. Again, we, have structured the questions along the four dimensions offered by, Transformation Framework. Digitalization has also transformed manufacturing, retail, and entertainment industries. transformations. technologies and to exploit their benefits. Neste contexto, este estudo tem por objetivo analisar qual é o impacto da transformação digital no que se refere a trajetória de proposta de valor através da análise da implementação de projetos de tecnologias digitais em diferentes organizações do segmento do varejo. Therefore, digital technology is important for leaders or managers to understand and set clear goals to promote both short-term and long-term operations strategies of the organization in the future. A influência das tecnologias emergentes na inovação de produtos e serviços faz crescer significativamente as pesquisas e práticas de gerenciamento voltadas à transformação digital. But you don't have to take on digital transformation alone. Digital Transformation Initiative: Aviation, Travel and Tourism Industry 3. implement, and evaluate digital transformation strategies. That point of intersection, however, has proved to be elusive. Shareholders of public companies demand immediate returns. comprehensive set of options and requirements for digital transformation. The problem of robustness in the weighted gap metric is then addressed and it is shown how we may design against structured uncertainty by an appropriate choice of weights. Matt et al. The findings revealed three key themes which are: organizational perspectives of smart cities; organizational change, innovation, and digital transformation; and the relationship between organizational culture and KM. Esta pesquisa está em andamento e será desenvolvida através de uma análise qualitativa e utilizando o estudo de caso múltiplos como método de pesquisa. Finally, based on small- and medium-sized Med-Tech enterprise scenarios, we propose four development strategies (direct acquisition, strategic alliance, maintenance status, and in-house development) should be decided in the digital transformation process. Digital transformation (a, concerned with the changes that digital technolog, business model, products, processes and organizational structure. . round interviews interviewees are listed below. “ A digital platform provides components — business, data, and infrastructure — that you can assemble and reuse as you create digital offerings for your customers,” said Ross. If so, How Do You, transformed business, and the maintenance of ongoing operations, will likely, and identify the new competencies that will be nee, These three cases indicate that competencies can be ac, best option will largely be determined by, of the firm, and the scheduled timescale for the digital initiatives. presentations, data from general and professional media). Mindtree Digital, with its unique blend of the agility of a creative agency and the scale of technology services provider, is optimally placed to help enterprises with their digital transformation. stations, playgrounds and Wi-Fi hot spots. Munich-based P7S1 operates in 12 countries, Academic groundwork that argues for the fusion of IT and business strategy. Even so, a major benefit of dig, automotive industry is in the ongoing automation of product development and, production processes (e.g., 3D-Modelling). To finance their digital transformation endea, either internal or external financing options. In recent years, digital transformation (DT) has declared that companies must participate in these new information technologies by formulating "strategies that embrace the implications of digital transformation and drive better operational performance", ... Digitalization has changed all sectors of society and is dramatically changing the way we work, live, communicate, and interact. Once companies decide to build a new business, organizing all digital activities will provide more flexibility and innovation, ... At a high level, digital transformation covers the intense changes taking place in society and industries through using digital technologies (Khin, Ho, 2018;Vial, 2019). Successful implementation of knowledge management (KM) almost always requires a culture change in order to promote a culture of knowledge sharing and collaboration. This led to the decision to pursue a two-pronged approach, and exploiting new technologies. Levels of Digital Diversification at Media Companies, In the three cases, P7S1 shows the highest level of diversification (ha, diversification that can be achieved. Finance departments keep tight hold of the funds needed to move new initiatives forward quickly. Unfortunately, answers to these questions. Access scientific knowledge from anywhere. The map includes location-specific information such as kindergarte. This paper addresses this gap by drawing on rich data from 127 semi-structured interviews in a multiple case In research platforms, we propose, these mechanisms are different since the consumerization aspects are less prominent. Accelerating digital transformation in banking . Then we analyze in-depth, generativity in research platforms. It's about finding new ways to deliver value, generate revenue, and improve efficiency – and companies are using innovative technologies to do it. firm. Strategic Questions about the Use of New Technologies, . We frame our study within the platform literature and the literature on generativity. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams — and the insights gleaned along the way must be shared internally. research and development) and digital technology exploitation (e.g. The impact of digital technologies has been mainly, on-demand or gaming content related to TV content. Digital transformation refers to the use of digital technology to better serve customers. ... Why digital transformation is now on the CEO’s shoulders. However, when assessing where they, technology ambition spectrum, firms should consider their existing technolog, competence, the extent of their technology, ambitions, but new Internet-based technologies have c, and the need for them to act more rapidly to re, creating content platforms can reveal new marke, new digital technologies can be used to build strong business ecosy, customers. However, a country-by-country breakdown reveals some curious exceptions. Mary Lacity is the accepting senior editor for this article. Além disso, foi feita observação da dinâmica de trabalho na era digital e foram utilizadas fontes secundárias de pesquisa com mais de 150 documentos sobre as empresas, integrando e triangulando informações. revenues from digital business models primarily throug, widespread adoption of mobile devices with small screens places additional pressure on, Some media companies have tried to overcome these constraints by, value-chain activities and generating transaction re, seek to provide paid-for content but also encourage product purc, content. To investigate this interest, we ask: How can we establish a generative platform for real-time research? Strategic Questions about the Financial, Question 10. The purpose of this research was follows: to synthesis of digital transformation framework, to study the component of transformation Vocational Education Colleges, to synthesis of digital organization, to synthesis of high performance organization for Vocational Education Colleges, and to synthesis of the process to transformation from the Vocational Education Colleges to the high-performance digital organization which have been studied from theories, documents and researches related to digital transformation, high performance organization, digital organization and operating process within Vocational Education College. and implementation of digital transformations within a To do this, digital transformation has been broken into three categories, namely technology readiness (e.g. Then, the acquisition and importance analysis (AIA) and the network relation map (NRM) approaches were proposed and implemented to find an optimal pathway for a Med-Tech enterprise to implement digital transformation. The, to a senior manager who could either be the manage, responsible for large portions of the digital business or of the business unit that is most, where the digital focus is on the interface with customers often appoint a chief dig, infrastructure and the internal business processes, whereas the CDO prima, digital technologies that involve digital products and services at the customer interf, Question 7: Do You Plan to Integrate New Operations into Existing Structures, Because digital transformation can redefine a fir, companies is where to position new digital business activities in the organization, structure. Ravensburger also offers some digital content. 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